Digital signage is a subset of electronic signage. Digital displays employ advanced technologies like LED, LCD, projection and E-ink to project images, text, images, restaurant menus, weather information, or restaurant advertisements. It can be used for everything from entertainment to marketing. The signage in malls, airports, railway stations, and retail stores is often made of digital display signs. Restaurants can use digital signage for advertising new menu items, changing dining hours, announcing special promotions, and more. Digital signage can also be used to provide customer assistance and announcements.
digital signage systems have many advantages over other traditional display technologies. Unlike traditional signs which have to be placed somewhere outside the store or business, digital screens can be used virtually anywhere. They are highly portable and easy to program. There are no special devices needed such as VCRs or DVD players to record information, which saves time and expense. Digital signage also allows a higher quality of communication, as the sign can be programmed or designed to convey only what is needed.
Digital signage can be used to improve customer service and enhance brand awareness. Digital signage can be used to replace existing signage, as well as to supplement the displays in a store or office. Digital signage displays can be used to provide product information, such as price, product features, and additional product information, such as warranties and shipping rates. Digital signage can also be used to provide customers with directions to the nearest location of the store, and to advertise events, specials, new products, and other items.
A smart kiosk is another use for digital signage. Smart kiosks allow customers to perform several tasks on a touch screen tablet such as checking their bank account or purchasing their favorite product. These types of displays typically have an on-screen keyboard that allows the customer to enter the amount they want to pay for their purchase, what they want to buy, how much they would like to spend, and whether or not they are approved to make a purchase. Once the customer uses the touch screen tablet to select an item, the smart kiosk program translates the selection process from the computer to the touch screen, and then the kiosk displays the item on the display screen. The customer can select several items, which can then be selected, viewed, and paid for with a debit/credit card.
A dynamic digital signage system can offer interactive elements for a display. Dynamic digital signage systems can include slide shows, videos, and interactive games. Interactive digital signage systems can also include digital picture frames, which allow the consumer to view pictures on a digital display, while they hold the device in their hands, and play a video. Digital signage systems can be a form of communication for businesses, as they can display ads, attract and retain customers, and broadcast information. Digital signs can be used to communicate a company’s services or products, as well as to provide directions.
Digital signage software provides the capability to create, manage, and customize digital displays. The software will enable the customization of digital signs with any number of devices, which can include multiple computer screens, multiple wireless access points and input devices such as printers, touch screens, and card readers. Digital signage software is available in a variety of different configurations and price ranges, depending upon the type and complexity of the project. Digital signage software can be purchased directly from a vendor, downloaded from the Internet, or rented from a commercial display company. Digital signage software is especially useful for small, medium, and large display projects.